What is better, SEO or PPC?

 

It all depends on the long or short term goals of the campaign, there is no right or wrong answer.

• PPC Achieves Almost Instant Results
• SEO Achieves Long-Term Results
• PPC is Pay to Play
• SEO is Pay to Stay
• Both PPC and SEO Can Be Disastrous When Partnering With the Wrong Provider.
• PPC Often Suffers from Click Bots
• SEO Suffers from Possible Negative SEO.

That’s my short list. I do believe that there are many advantages to PPC over SEO but I also believe the reverse is also true.

It depends on the type of business you’re in, what you’re promoting, how your sales funnel works, and all sorts of things.

Advantages & Disadvantages of PPC

Imagine for a minute you had a machine sitting alongside your work area. All you had to do with this machine is placed a dollar in it, and a couple of minutes after the fact, $2 would turn out. The machine could do this throughout the day, consistently, and could keep running for a considerable length of time, months, or even a very long time before it would quit giving you $2 for each $1 you put in.

Seriously, be a kid for a second and just think about that. A freakin’ money machine! How awesome would that be!? You could just have it print thousands of dollars every day!

What I'm saying, in any case, is that PPC, in principle, CAN make you wealthy in an exceptionally brief time frame. It can actually be a cash machine on the off chance that you do it right. You put in a dollar, you get $2 back, and you can even run the machine while you're dozing or in the midst of a get-away. When has something like this at any point existed throughout the entire existence of humanity, ever?

Most people aren’t stupid when it comes to advertising. When someone sees a Facebook or Google Adsense ad, they know it’s an ad. Right away, your trust with that individual is destroyed. As soon as they land on your page, they are already thinking, “ok, they paid for that ad, which means they want me to buy something and make money off of me.”

This results in low click through rates and conversions. As an affiliate marketer, I’m even more disadvantaged because I might only get a small percentage of the sale.

Suddenly, instead of putting in a dollar and getting $2 back, you might be getting 50 cents back… or nothing at all!

The sad reality is, it for the most part takes a LOT of testing and THOUSANDS (if not 10's of thousands) of dollars to discover an advertisement mix that works. You truly need the ideal formula… You need a decent ad, you need a decent point of arrival, and you need a decent offer that individuals really purchase or pursue. It is unfathomably hard to locate that ideal mix without weeks or long periods of testing and a great many dollars spent on unprofitable ads.

Make no mistake… There are many people and many business owners who have become millionaires by finding great PPC methods, but it’s not easy and for the most part, it’s like gambling – you might hit the jackpot or you might not.

Advantages And Disadvantages Of SEO

Keep in mind that cash machine I raised before? Envision that machine works a little bit differently now. Rather than placing cash into it, you could invest energy remaking it with the goal that it just pumps out cash 24/7/365. The exchange off? You need to continually keep up the machine a few times each week. In this way, basically, you are never again placing cash into the machine with expectations of an arrival, rather, you invest energy in the machine in the expectations you can profit without anyone else. Welcome to SEO.

Search engine optimization is the preferred method for most affiliate marketers and businesses. When a visitor clicks on a free listing from Google search results, their guard is immediately much, much lower than if they arrived from an advertisement. This sends conversion rates through the roof! Absolutely nothing compares to the conversion rates seen through search traffic. Nothing. To make matters even better? You don’t have to spend thousands of dollars to use SEO. You can do it all by yourself and the only thing you’re really spending is time and effort.

Another extraordinary preferred position of SEO is that you're fabricating a genuine virtual resource. Without a doubt, you could have a 10 page site and send PPC traffic to it, however what happens when your PPC battle never again works? It's everywhere. In the event that you center around doing SEO the correct way, you will work out a site with handfuls, hundreds, or even a huge number of valuable pages that really help the individuals who visit your pages. Presently your site is extremely worth something. Your site is never again only an digital sales brochure. It's an asset.

But just like PPC, search engine optimization has its downfalls. For starters, you need to develop high quality articles in order to realistically expect SEO traffic.

I have seen already similar question and written some needful answer. Check What is better, SEO, SMO or PPC?

Now, its your turn. Decide yourself which one is better seo or ppc. its my opinion that SEO is better almost every time.

I’m all about long-term strategies and there is no better long term strategy than SEO. The things that are required to do well with SEO, by default, cause you to build a high quality website. By building a high quality website, you begin to truly establish yourself.